The notes have a colorful, blue background to make them stand out and can be liked, commented on, shared or flipped into other magazines. “So it’s like a post into a micro-community…And it allows people who care about something, who are following this magazine or contributing to this magazine, to be able to talk to each other, communicate and build a stronger sense of community,” he says. “It’s kind of like doing a regular post on Twitter or Facebook, but it’s going into a magazine,” explains Flipboard co-founder and CEO Mike McCue. With the launch of the new notes feature, curators will now be able to do more than share articles and other information - they’ll be able to post text notes, which can also include uploaded images or links, and they can even other users to reach outside their own community. The social magazine app first introduced the ability for users to create their own magazines in 2012, by finding articles and then “flipping” those into a magazine that others could follow in their own feeds. This ultimately would deliver a different vibe than when posting on Twitter to a more general audience.

The company believes the feature will allow curators to create small communities around a particular theme or interest.

The company today announced that Flipboard’s curators will be able to publish original content into their magazine in order to engage with their readers in a conversation. Magazine reading app Flipboard is becoming the latest contender in the battle to relocate some of the online conversations taking place on Twitter onto its own platform instead.

Flipboard 10 for today